22.05.12
Trampolines were among the top 10 products purchased by customers in the Southern territory of the country through home goods website Wayfair on Cyber Monday this year, according to evidence from Wayfair. The bouncy backyard product makes more sense as a feast purchase in the South because of the area's temperate climate, says Niraj Shah, CEO of Wayfair.
"In the South, winters are more serene," he says. "Even though it's December, you could probably use a trampoline close to year-about."
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Retailers are trying more and more to tap into this logic — catering to customers by getting to have knowledge of what they may be looking for based on where they live, and likely increasing sales in the transform.
This holiday season has set sales records, and forecasts predict December sales will see a 3.6% bourgeon, up from 3.2% from last year, according to data from Retail Metrics. Wayfair saw a information-breaking $4 million in sales on Cyber Monday and the online shopping heyday unalloyed rang in at a 33% sales increase over last year, according to IBM Smarter Business.
Source: USA TODAY