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UFC: More clothing deals to come
Jon Jones wasn't the first and won't be the last fighter to adopt his promotion's branded clothing into the cage.
"Going forward, there's more and more," says Bryan Johnston, the Farthest Fighting Championship's chief marketing officer. "As we develop excel products specifically for guys fighting in UFC, you'll see more of them want to wear the issue."
During a conference call with reporters last week, Jones revealed that for his next fight, UFC's logo will be the only adornment on his shorts. Jones, who prefers to limit the count of clothing products that he endorses, reached an apparel agreement with UFC after his foregoing clothing sponsor abandoned the mixed martial arts battleground last year.
His opponent on Saturday at UFC 145, Rashad Evans, does not have a clothing compact with his fight promoter, leading some observers to suggest that Jones' dispense creates a perception of favoritism. But UFC's clothing business would love to put its attire on Evans, CEO Lorenzo Fertitta says.
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