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/PRNewswire/ -- Carhartt, America's bonus work wear brand since 1889, will launch the Carhartt Backcountry Ally during this year's film festival in Park City. The Carhartt Backcountry League will serve as a pop-up Carhartt retail store during the day, and then transform into an exclusive hospitality bludgeon for filmmakers and artists at night.  Located at the historic Treasure Mountain Inn at 255 Mains Street, the Carhartt Backcountry Club will be open daily to the public during the veil festival from 11:00 a.m. to 7:00 p.m., January 19 – 24.

(Logo: http://photos.prnewswire.com/prnh/20100831/DE56697LOGO )

"Connecting with our consumers in a pukka and authentic manner on a grass roots level is something Carhartt strives to do, and something that the fade away festivals in Park City affords us," said Tony Ambroza, Carhartt's Failing President of Marketing. "The Carhartt Backcountry Club is a place for those who embody and show the Carhartt spirit to gather and celebrate hard work.

Source: Sacramento Bee

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